The Africa Centre has embarked on a new future. It proposes its biggest development since it first opened its doors in 1964. The future Africa Centre is set to become the 21st century focus for the best of African enterprise, culture, sustainability, sociability and creativity. The new centre will add contemporary programmes to its proud history to become the dynamic UK and European centre for Africa related promotions and activities and a 'must visit' nexus for Africans and Africanists alike throughout the world.
The Africa Centre is eager to realise its ambitions. With the Arts Council England's support, changes have already been put in place and the centre is now primed for the next stage of development.
Corporate communications consultants, Good Communications, led by director Ted Gush, have been appointed to research and develop the brand and commercial business case to ensure a sustainable future for the Africa Centre. Good Communications’ report and business plan is expected early in 2008
Business of Culture have been appointed to assess the demand for cultural and creative activities in the future Africa Centre. The results of their research –volumes of visitors, incomes, particular demands, etc- were presented to the Management Council in November, and will be included in the business plan by Good Communications.
Creative consultant Zina Saro-Wiwa is helping shape the Africa Centre’s mission. This year she is devising off-site programming and events for the centre. She is also producing and directing a film called ‘This Is My Africa’, recording the responses and memories of a selection of London-based Africans and Africaphiles to the great continent. Clips of the film will be appearing on the website shortly.
The Philanthropy Company have been selected to lead on a high level fundraising strategy. This will be based on qualitative interviews and will guide the sourcing of funds for the capital development. A launch for the fundraising campaign is being prepared and will be reported here.
For regular updates on progress being made on the Africa Centre's Development Project please visit this site.
